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HOW TO HAVE A SUCCESSFUL OTTAWA HHT IN A TOUGH MARKET

Posted on: January 14th, 2020 by Chris Scott

How to have a successful Ottawa HHT in a tough market

First let me say that 2019 was the most challenging posting season ever in Ottawa. In these extreme market conditions, we managed to secure over a dozen houses for our clients and nobody left empty-handed or even settling for a house. I think a reality show on my client’s HHT experiences this year would win an Emmy for best reality show!! We had some adventures for sure and it wasn’t always easy but we got the job done. Here are a few keys to success in this market:

Adaptability to Conditions:

We need to act fast in this market. Whether it is reorganizing a day of showings to get into a new listing first or having an offer prepared and ready the instant our clients need it. We had one client purchase only 3 hours after they landed because that is when the offers were being presented. Clients need to be adaptable too. In that particular case, our clients beat out 5 other offers and secured the house. They love the house and neighbourhood to this day! Trust was important for them. They needed to trust us that the house was a good value and a good fit. They got a perfect house because they were adaptable to the conditions and our team was prepared to act fast with them. 

Exclusive off-market opportunities:

We plan our whole year around the HHT season. We are determined to find off-market properties for our incoming military families. Here is an example of a letter we sent out to over 20,000 households.

We do targeted Facebook ads and postcards for Kanata and Stittsville. Both areas have been very popular for our military clients. Each year we have many clients who buy our off-market opportunities. In many cases, they are outgoing military clients who love selling to incoming CAF members. It works out great! Our team is proactive in creating the best experience possible. 

Experience: 

Simply put, there is no team better equipped to handle house-hunting trips. We work together on our HHT’s and are extremely organized to make sure every detail is taken care of. There is no team that knows BGRS policies or can get quick information on them faster than us. 

Adaptability to market: 

Every HHT is different and requires the ability to adapt to different situations. Let me give you a quick example of this: In 2019 posting season Andrew and Liv were about to put an offer on a house they didn’t really love in multiple bids. On the morning of the offer date, we are getting a pre-inspection done to give us the best chance. We are sitting there and this perfect house comes to the market (send to us via email).  We booked the appointment for the inspection. We raced to the house and we were in there 30 mins after it hit the market. The clients loved it!! I knew the other agent really well and we had an offer in the seller’s hand within an hour (we have Steph in the office coordinating things). It was accepted an hour later (we had a tight timeline). Interestingly, another offer came in just after ours was already accepted. We dodged a bullet for sure. The moral of this story is that we do what it takes to get our clients the best house possible. If it means switching gears completely then that is what we will do. Andrew/Liv got their dream house!  We need to adapt to the market conditions that are presented to us. 

Communication before you arrive in the city is also very important. If you want to connect with our team and talk about your real estate needs or have any general questions please feel free to reach out. 

 

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